Everyone now has access to various AI tools that are available on the market. Now it’s easier than ever to generate text of any kind. Whether you want to sell goods or to write articles for audience engagement, you can. However, what is really important is giving your own thoughts and opinions.
Why would I read your text if I can generate an AI text myself?
These days, anyone can quickly make a blog post or article using AI. The sentences might look perfect and the structure makes sense, but there’s just one problem: I could have created the exact same article in seconds myself. Your brand new, AI-powered blog post about the “Top 5 Ways to Increase Productivity” looks amazing. The sentences are grammatically correct, the structure is flawless, and it sounds vaguely authoritative. There’s just one tiny problem: I could have generated the exact same article myself while waiting for my coffee to brew.
Why should anyone spend their precious time reading your machine-made masterpiece when they have the same machine at their own fingertips? It’s like a chef proudly serving a microwaved dinner and expecting a Michelin star. Sure, it’s food, but it lacks the soul, the effort, and the occasional burned bits that make a home-cooked meal special. Your readers are not looking for a perfectly generic text; they are looking for you.
Your own experience matters, not an experience of LLM
Large Language Models have “learned” from an astronomical amount of text. They can tell you about climbing Mount Everest, starting a business, or navigating a difficult breakup. But they have never actually done any of those things. AI can talk about these things, but it’s never actually done any of them or felt what it’s like. It just knows words, not real life.
Your experiences, your failures, and your weird little quirks are your secret sauce. They are the details that make a story compelling. When you write about your disastrous attempt at baking a cake, we laugh with you because we’ve been there. When you share a hard-won lesson from a failed project, we listen because your wisdom is earned. An AI can only offer a bland, sanitized summary of human experience. It’s like describing a color to someone who has never seen.
Everyone sounds robotic
Have you noticed a certain… sameness online lately? A wave of perfectly pleasant, slightly verbose, and utterly soulless content is washing over the internet. Every marketing email, every blog post, every social media caption seems to start with phrases like “In the ever-evolving landscape of…” or concludes with an enthusiastic “Ready to dive in?”.
That’s the voice of the machine. It’s kind of like eating plain rice every day. When everyone uses the same tool, everyone starts to sound the same. The internet is becoming a giant echo chamber of polite, predictable robots complimenting each other on their efficient use of adjectives. It’s an endless sea of content so optimized and risk-averse that it has forgotten how to be interesting.
Building your own voice
So, what’s the solution? It’s beautifully simple: be human. Building your own voice is the best way to avoid sounding like everyone else. Your voice is your unique blend of humor, perspective, and personal stories. It’s the reason people choose to read your work over the billion other articles on the same topic.
Don’t be afraid to be a little messy. Use that strange metaphor you thought of in the shower. Tell that embarrassing story from your first job. Have a strong, even controversial, opinion. Your authentic voice may not be as polished as an AI’s, but it will be infinitely more memorable. While the bots are busy generating another perfectly bland listicle, you’ll be building a real connection with real people. And in the long run, that’s the only thing that will last.
Search Engines Don’t Like AI Content
Here’s something to remember: search engines can spot AI-generated articles. They also use AI technology, just like the tools that make the content in the first place. If you rely too much on auto-generated text, search engines might push your page lower in the results. They’re designed to find what’s real and helpful, not just what’s easy to make. Putting in the effort to create something original and truly written by you is important—not just for your readers, but for getting found online at all. So, don’t just write for the bots. Write for real people, and you’ll stand out.
For Further Reading
If you want to give your eyes (and mind) a break from all the AI content online, consider reading Superintelligence by Nick Bostrom. This book takes a deep dive into the possible dangers of advanced AI technology and explores how it could impact the future of humanity. It’s eye-opening and might make you think twice about the role AI should play in our world—plus, it makes a nice change from scrolling web pages.
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